We are losing Lake Tahoe.
This is for all the people that have loved Lake Tahoe. Get involved in our conservation mission. Attend meetings. Sign petitions. We want to hear your concerns. Motivate lovers of Lake Tahoe to get involved in our conservation mission.
North Tahoe Preservation Alliance (NTPA) Milestones of Impact
Established in 2008
2008 – Protected Public Safety and Access in Crystal Bay
Successfully appealed to the Washoe County Commissioners to block the takeover of the 4th Crystal Bay exit by the Boulder Bay/Waldorf Astoria development. Cited fire evacuation concerns. The exit was preserved, and a safer alternative route—Wellness Way—was proposed. Success.
2011 – Defended Lake Tahoe from Urban Overdevelopment
Mobilized public opposition to the Tahoe Regional Planning Agency’s (TRPA) proposed Regional Plan, which aimed to increase high-density urban-style development around Lake Tahoe. Raised awareness and slowed momentum for overdevelopment.
2015 – Challenged the Martis Valley West Project
Rallied community resistance against the controversial Martis Valley West development. As a result, developers were required to conduct a new Environmental Impact Statement/Report (EIS/EIR). Nothing new proposed yet. Critical environmental victory.
2017 – Protected Kings Beach Community Space
Helped block a proposed 90-year lease of the Kings Beach Event Center by developer Laulima (owner of the Crown Motel/Rite Aid properties). Portions of the developer’s property were later listed for sale. Community win.
2019 – Prevented Luxury Lakefront Condos
Successfully opposed Laulima’s attempt to replace a proposed boutique hotel with luxury condominiums on their lakefront parcel. Preserved Kings Beach town character and lakefront integrity.
2022 – Stood up for Public Lake Access in Somers Loop
Worked with local residents to retain a 8-foot-wide public beach access from private takeover by a neighboring billionaire’s encroachment. While later closed by the County later over erosion, the public right-of-way was retained. Partial success.
2022 – Raised Awareness Through Media
Produced a compelling video documenting the overdevelopment of North Lake Tahoe under TRPA’s policies.
- 4.3k+ views on YouTube
- 10k+ views on TikTok
- Launched an anti-urbanization petition with 1,062+ signatures and growing. Effective public outreach and advocacy.
2023 – Legal Action to Protect the Basin
Joined forces with Friends of the West Shore and Tahoe Sierra Clean Air to file a writ of mandate against Placer County, challenging the Tahoe Basin Area Plan’s expansion of height, density, and coverage allowances without required environmental review. Legal challenge in progress.
2024 – Mobilized Opposition to MORE Massive Zoning Changes
Rallying community opposition to TRPA’s latest push for drastic zoning changes—proposing 65’ tall buildings, 100% land coverage, unlimited density, and no parking requirements—all without adequate environmental analysis. Ongoing advocacy.
Join Us, Speak Up, Protect Lake Tahoe